• Posted 22-Jun-2020

Creative Europe MEDIA goes digital

The current COVID-19 crisis has heavily disrupted the audiovisual industry, not just in terms of cinema closures but also across the value chain. B2B events, festivals, markets and trainings had to be cancelled or postponed. However, in most cases, organisers have been quick to shift some of their activities online. This triggered a reflection on how Creative Europe MEDIA could best continue engaging with audiovisual stakeholders on a short and medium term basis, especially at a moment when they most need our support to cope with the new challenges.

Since 1991, the EU has been investing in Europe's audiovisual industry through the Creative Europe MEDIA programme. Each year, MEDIA supports around 2000 projects (including films, TV series, video games, training programmes, cinemas and much more) and attends film festivals and markets across Europe to meet audiovisual professionals and discuss the trends, challenges and needs of the industry.

In order to adapt to the new times and to maintain a space for discussion and sharing of best practices with the industry, MEDIA will also go digital and will be virtually present at the main festivals and marketplaces such as Annecy, Cannes, Venice and San Sebastian.

In cooperation with several partners, we have developed a digital-only engagement strategy with the AV industry from now until the end of the year that will include a mix of content and formats.

Source: Digital Single Market News (https://bit.ly/2AK75kz)